Breaking: Pro Wrestling NOAH Purchased By Japanese IT Company…Not NJPW

0

Enuhito, one of the most reliable denizens of Wrestling Twitter for Japanese to English translations, tweeted some big news later Monday night, which he sourced from Tokyo Sports:

Pro Wrestling NOAH had been, at different times, either the biggest or second biggest pro wrestling promotion in Japan dating back to not long after its debut in August of 2000. The company launched after the death of promoter Shohei “Giant” Baba caused turmoil on All Japan Pro Wrestling, leading to almost the entire roster and office staff, led by top star Mitsuharu Misawa, breaking away. The company didn’t immediately get network TV due to the nature of the deals that were made, but NOAH eventually landed AJPW’s old slot on Nippon TV.

After a few years, the combination of the network TV deal, a fresh product, New Japan Pro Wrestling’s downturn, and Kenta Kobashi replacing Misawa as top babyface led to a huge boom in business. While it’s hard to gauge specifics due to the way that numbers are exaggerated, NOAH’s two shows at the Tokyo Dome were among the biggest wrestling cards in the building’s history. They legitimately packed the stadium, and unlike other promotions, NOAH lit up the building like a Christmas tree so you could tell on TV.

The downfall of the company started with Misawa’s in-ring death in 2009. The network TV deal went away a year later due to budget cuts, which dealt a huge blow in both exposure (cable and satellite pay TV are not prominent in Japan) and direct revenue (NTV heavily subsidized all TV tapings). The company was no longer a superpower.

A few years ago, NJPW started funding the company in some form, eventually making it more obvious by sending Minoru Suzuki’s Suzuki Gun stable over to boost business. Around the same time, Super Crazy, who had worked for NOAH for years on and off, did an interview where he suggested the two promotions were one company. NJPW co-booker Jado started booking NOAH. It all appeared to be leading to something more official when NOAH’s existing TV contracts (on cable/satellite and enhanced digital broadcast channels) expired, but now, that doesn’t appear to be the case.

Analysis: Clearly, there’s something missing here. NJPW was not mentioned once in the Tokyo Sports article. Maybe the idea was just to get NOAH into good enough shape that the company could find a corporate savior, but that’s not how NJPW has treated NOAH for the last couple years. There was a distinct change from NOAH being just like every other company that’s friendly with NJPW to being on that NJPW was seemingly pouring resources (both financial and talent-wise) into and was reluctant to pull those out. This should be a very interesting story to track in the next few weeks.

Latest Wrestling News

PROGRESS Heading to New York City

PROGRESS has announced that they will be heading to New York on Saturday August 12th. The yet to be named show will be taking...

WCPW Cancel ‘Loaded’ Shows due to YouTube Ad Policy

WCPW recently announced that their free weekly 'Loaded' shows would be making a return to the What Culture YouTube channel in June, unfortunately this will...

New Day Returning To SmackDown TV This Week

The longest reigning tag team champions in WWE history, the New Day, are expected to debut on Smackdown this week, PWInsider.com has confirmed. It will be...

Candice LeRae Speaks on Husband Johnny Gargano’s Condition

Saturday's NXT: Takeover Chicago show ended with the sudden betrayal of Johnny Gargano by his longtime tag-team partner Tommaso Ciampa. The story-telling for this...

NJPW Best of the Super Juniors Day 4 Results

New Japan’s yearly Best of the Super Juniors tournament is now well underway. The Best of the Super Juniors (also known as BOSJ) is essentially...

Jinder Mahal: “I Plan On Being WWE Champion For A Long Time” (Video)

Jinder Mahal made history on Sunday night by capturing his first WWE Championship Sunday night at Backlash. Backstage after his big win, Mahal stated his...
Backlash

WWE Backlash 2017 Recap & Reaction

Kickoff Show: Tye Dillinger defeated Aiden English. https://twitter.com/WWE/status/866441916862218241 Main Card: Dolph Ziggler vs Shinsuke Nakamura https://twitter.com/WWE/status/866445755292069888 The Chicago crowd sang along as Shinsuke Nakamura made his way to the ring....
Backlash

WWE Backlash 2017 Results

WWE Backlash 2017 took place on May 21st at the Allstate Arena in Chicago, IL. Backlash Kickoff Show - During the kickoff show, Eric Rowan makes...

The Miz Names One Good Thing About Both John Cena And Nikki Bella

During the WWE's recent European Tour, WWE Superstars The Miz and Maryse did some promotional work for the company in France. The Miz was...
Cody Rhodes

Cody Rhodes: There’s Money All Over The Place Outside WWE

Former WWE Superstar Cody Rhodes joined Busted Open Radio recently to talk about what his professional wrestling career has been like since departing from WWE....

Ryback Doesn’t Think WWE Should Expand Into India

On the latest episode of former WWE Superstar Ryback's podcast, Conversation With The Big Guy, Ryback discussed Jinder Mahal's recent push into the main...

Chris Jericho Offers an Interesting Solution to The Cruiserweight Division’s Problems

WWE Superstar Chris Jericho recently did an interview with Busted Open Radio to discuss his recent run with the company. Jericho talked about the...
AJ Styles Royal Rumble

Former WWE Talent on Why AJ Styles Turned Down WWE Initially

Former WWE talent Simon Dean was recently a guest on the Pancakes and Powerslams Show to talk about a variety of pro wrestling topics. During...

Brian Pillman Jr. Training With Rip Rogers

The son of the late- Brian Pillman has recently begun his training to become a pro-wrestler. While he had originally reached out to Lance...

Video Highlights from The Rock Hosting SNL

Dwayne "the Rock" Johnson hosted Saturday Night Live's season finale this past weekend. In doing so, he joined the exclusive club of people who have...