Details On Paul Heyman’s New Role With UFC

In the days following the announcement that UFC heavyweight figher Brock Lesnar has been forced to pull out of his upcoming fight, Lesnar’s close friend Paul Heyman will be working with UFC to promote the upcoming pay-per-view that Lesnar was previously scheduled to headline .

Paul Heyman will be working on the new UFC Countdown series to promote the next month’s UFC 131 show, which will now feature a #1 contenders fight between Junior Dos Santos and Brock Lesnar’s replacement, Shane Carwin.

Heyman, who previously worked with the Strikeforce MMA promotion (now owned by UFC) to promote last year’s EA: MMA video game release, will be working hands on with Shane Carwin to help Carwin’s mic skills.

As much as UFC tries to distance itself from the theatrics of pro wrestling, it is impossible to deny the marketability of a top fighter who can supplement his fight game with effective verbal skills.

At this point, this is just a one-time gig and there are no reports of Paul Heyman working with the UFC on a full-time basis, but this is interesting news nonetheless.

(Partial Source:

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  • Bill Mitchell

    With all the scheduled IPO’s for 2012 / 2013 such as Twitter and Facebook being the big names talked about, I wonder how when (if ever) if Zuffa will issue an IPO of their own? I’d love to have a few shares in the company, I am sure Hyman would too.

  • coopiero

    @Bill Mitchell what a boring comment

  • watts_rko

    @ Coopiero

    :Ron Simmons:…….DAMN! ….LOL. that was hilarious but oh so true…

  • K-Fist

    Huh, so Heyman is doing more work with UFC these days?

    Not really anything that surprising since it’s no secret that Heyman has been shifting his focus from Pro Wrestling to MMA– which i don’t blame him in the slightest since going by the monthly ppv buyrates between UFC and WWE, more people are interested in MMA than Pro Wrestling now days. Plus, Heyman has always been good about giving the people what they want with an above average accurate perception of what works and what doesn’t ‘today’ in the sports and entertainment biz– a quality trait the people in WWE and TNA could both desperately use nowdays.

    Anyhow, i like the promoting and marketing skills UFC has been able to do and it clearly shows in their buyrates each month, especially with good markee fights headlining the show. The UFC Primetime show is a good move on UFC’s part and ironically is a page of WWE’s playbook from back in the day. Heyman being a good marketing wizard and from what i hear, a decent fight analyist– he’ll surely do nothing but help get the fighters over (though i think Shane Carwin proved himself a name when he dominated Lesnar in the begining of their fight a while back).


    Paul Heyman and the UFC seems to be a natural move for the man that brought us Extreme. Without people like Paul Heyman, I don’t think the door would have been opened to televised UFC matches. Please remember that the same network channel that ECW appeared on was followed with WWE RAW and now has TNA (iMPACT Wrestling) programming. A channel that does a LOT of UFC programming. ONe that would LOVE to have someone like Paul Heyman on staff.