PRESS RELEASE

"Bischoff Hervey Entertainment Television Gets Naked!"

BHE TV to Join Forces With ‘The Naked Cowboy’ for a New Reality TV Experience

Los Angeles, August 2008: BHE TV LLC announced today that they have signed Robert Burck better known as ‘The Naked Cowboy’ to an exclusive agreement that will feature Burck as a host of a new reality series. The series will focus on the unique life-style of ‘buskers’, better known as street performers and will also capture their true survival instincts within a competition elimination format"

“We have wanted to develop this idea for several years,” says Eric Bischoff, Partner, BHE TV LLC. “We knew we needed a unique format and the right host. With The Naked Cowboy on board, we have both.”

“The Naked Cowboy is one of the most successful street performers in the country. Other shows have done a great job showcasing competition, we plan to take a deeper dive with heart,” adds BHE TV partner Jason Hervey.

"I've weathered snow, sleet and rain, wearing only underwear in the most populated commercial real estate for over 10 years knowing that one day I would have a show of my own" exclaimed The Naked Cowboy.

The Naked Cowboy will be featured on ABC’s Good Morning America Saturday, August 16th and 23rd participating as a judge for a fun GMA competition segment called "Intern Superstar" between two very talented GMA interns." An internet component for viewers to vote for their favorite intern will be posted on the Good Morning America website at http://abcnews.go.com/gma

About BHE TV LLC: Bischoff Hervey Entertainment Television specializes in the creation and production of televsion content and developing licensing strategies for entertainment brands. Bischoff Hervey Entertainment television has just completed principle photography on Hulk Hogan’s Celebrity Championship Wrestling for CMT and is currently in production on projects for TruTV and VH1.