Pictures: John Cena Appearing On The Box Of Fruity Pebbles Cereal

Click to enlarge these images of John Cena on the box covers of Fruity Pebbles and Cocoa Pebbles cereals:

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The following press release was sent out announcing that John Cena will be appearing on boxes of Post Cereal’s Fruity Pebbles as part of a new promotional partnership. Last year, Cena appeared on the top and back of the boxes. This year, Cena will be appearing on the front of 3 million boxes of Fruity Pebbles Cereal.


Parsippany, NJ / January 8, 2013 — Beginning today (for a limited time), WWE Superstar John Cena and Bamm-Bamm will replace Fred Flintstone on the front of more than 8 million Post Fruity Pebbles and Cocoa Pebbles cereal boxes as part of a promotional partnership between Post Foods and WWE. Pebbles Cereal, WWE and John Cena started their partnership in 2012 after WWE Superstar Dwayne “The Rock®” Johnson teased Cena about the brightly colored ring gear he wore, saying Cena looked like he was “running around like a big bowl of Fruity Pebbles.” This led to fans chanting “Fruity Pebbles” in arenas whenever Cena would enter the ring.

In January 2012, Post printed more than 3 million Fruity Pebbles cereal boxes featuring Cena, including a sweepstakes to meet the WWE Superstar. Partnering with John Cena to communicate the powerful taste of Fruity Pebbles cereal resulted in the highest redeeming on pack promotion in recent Post history.

“Given the strength and fit of the two properties, we knew that the partnership would be successful since both brands share common consumer demographics,” said Sharon Pupel, Director of Marketing at Post. “WWE broadcasts are largely a family viewing event with more parents watching WWE with their children than any other sports league.”

Coming off the successful 2012 campaign, Post decided to build upon the partnership in 2013 with WWE and John Cena. In addition to making Cena more prominent on the packaging, which is currently on shelves, Post has developed several other marketing initiatives to be pulsed throughout the year. For example, fans can participate in a sweepstakes via the interactive gaming site to win tickets and a VIP experience to WWE’s WrestleMania® 30 in 2014; all they need is the unique code found on specially marked boxes of Pebbles cereal. During the back to school window, Post will produce another 5 million packages of Pebbles cereal featuring a fun photo app where fans can create picture of themselves with Cena.

Additionally, young fans can participate in Pebbles’ tailgating-like experiences at three major WWE events in 2013, starting with Royal Rumble® on January 27. Young fans will be able to jump into a ball pit designed to look like a giant bowl of Fruity Pebbles, create “Pebbles fan” posters used to cheer on their favorite WWE Superstars in the arena, and of course, sample Fruity and Cocoa Pebbles cereal.

“It’s been a life-long dream to be on a cereal box and I’m proud to represent WWE as part of our partnership with Post,” said WWE Superstar John Cena. “It’s an incredible honor to be recognized by Post, and I’m looking forward to joining millions of families at their breakfast table across the country.”

“We are excited to have a multi-year deal with Post and see the WWE and John Cena on the front of millions of Pebbles cereal boxes all across the country,” said Andrew Judelson, Executive Vice President, Sales and Partnership Marketing, WWE. “At WWE, we pride ourselves on delivering family-friendly entertainment and look forward to activating our partnership with Post even further at key WWE events later this year.”

“John Cena is definitely a favorite celebrity among many of our Pebbles Cereal fans,” said Ms. Pupel. “We are excited that he will temporarily flex his muscle on our boxes alongside Bamm-Bamm, one of the most-loved Flintstones characters. We’re looking forward to engaging with our fans in 2013 at premiere WWE events.”


Brad Davis

Brad Davis is the editor of and He's been hooked on pro wrestling since 1989 and has attended 8 WrestleManias

  • stayphokus

    bam bam is lil jimmy???

  • Chris Savage

    well fuck fuck fuck

  • Lord Spliffmeister

    wow he actually ran with it lol XD

    • Mr_DJ

      easy money lol

    • morrisonfanone

      Gotta give him credit.

  • pwnez

    This is hilarious. Cartoon Cena looks so goofy.

    • SavageBomber

      So does the real Cena.

      • Nelson Carvalho


  • morrisonfanone

    Hasn’t this happened before? It feels like it has.

    • jon

      he was on just the top of the box while Fred Flinstone was still the main charcter on the box

      • morrisonfanone

        Okay. Thanks.

  • Deante320

    This is all rock’s fault lol

    • jccox01

      Say what you want Cena is making money off it

      • Andrew Campbell

        Im sure they’re making millions from the deal. The Rock deserves a huge cut of that.


      inside every box is a mini guide on how to kiss ass all the way to the top…i miss the days when they actually gave cool toys in cereal boxes. yes, I’m 31…very old :)

    • Andrew Campbell

      Lol The Rock is like, “Cena, you’re welcome”.

      • Deante320

        I know right? lol

  • Jeremy-County Roberts

    Del Rio is on the side of the box too! But hey………….supercena gets the attention.

  • SavageBomber

    “Given the strength and fit of the two properties, we knew that the partnership would be successful since both brands share common consumer demographics….”

    This is literally the only sentence I read. All I can do is shake my head.


      thumbs up mainly because Damien Sandow is your avatar.

      • SavageBomber

        He saved me from mediocrity. Whenever I listen to one of his lectures, I find myself in a place of absolute bliss. He’s an inspiration to the unwashed masses as well as the intellectuals of this world.

  • JamieEvsxx

    shame Cena being on the box won’t change the taste of Fruity Pebbles, they’re actually disgusting lol…xD

    • KAZ

      Worst cereal I ever tasted was cinnamon toast crunch.. It was so strong in sugar, after eating several of them I felt like puking.

      • JamieEvsxx

        I don’t think I’ve tried them…but I’ll keep your comment in mind and if I ever go to America again I’ll avoid eating them lol…xD

  • Eo

    shit. cena gonna be walking around in turquoise now.

  • Jeal321

    Should have Darren young on the cocoa pebbles

  • Andy Mikel

    Haha Guys must check this John cena LOL

  • Zackery Schneider

    Im going to come out with a Cookiepuss cookie