Press Release: Official Details Regarding Launch Of New WWE Logo

Published On August 16, 2014 by (Wrestling News, WWE News)
wwe-logo

WWE issued the following press release:

STAMFORD, Conn. – WWE today announced it has officially changed its corporate logo to convey a more contemporary, bold and powerful while maintaining the iconic “W,” which has been a part of the company’s long-storied history. The logo, originally designed for WWE Network, will become the beacon of sports-entertainment and will represent the brand as it continues to bring together a passionate, diverse and global fanbase with a unique blend of live action, excitement and drama.

“We are excited to launch a new logo that reflects the and future of WWE’s global brand,” said Chief Brand Officer Stephanie McMahon. “While we usher in a new iconic brand identity, WWE’s best-in-class entertainment, which has stood the of time for the past 50 years, will continue to reward our ’ passion with our exciting blend of unique characters, incredible athleticism and engaging storylines.”

The new logo was unveiled on Twitter today by , Chairman & Chief Executive Officer, WWE, at the company’s headquarters in Stamford, Conn. Fans will begin to see it during SummerSlam, this Sunday, August 17, live on WWE Network and as the logo is rolled out across all platforms including live and televised entertainment, consumer products, digital media and WWE Studios.