Roman Reigns Beating Kevin Owens Clean At Live Events Leading Up To Roadblock

You may have noticed that the main event on Raw brand WWE live events at the moment is Roman Reigns defending his WWE United States Championship against WWE Universal Champion Kevin Owens. Reigns is winning clean in the middle every night, retaining his title while getting decisive wins over the WWE Universal Champion. To some, beating the world champion clean every night doesn’t sound like a great idea, so a number of fans have been curious as to WWE’s reasoning for this move.

On this past weekend’s edition of Wrestling Observer Radio for F4WOnline.com subscribers, Dave Meltzer laid out exactly what’s going on. Essentially, WWE wanted Owens-Reigns to be the main Raw house show program, and rightfully so, as it hasn’t been overdone on television and pay-per-view yet. The problem, though, is that WWE prefers to have the babyface win on house shows, as they are about a night of family fun that doesn’t really count in WWE television continuity. So as not to disqualification or count-out non-finishes in every main event around the horn, the main events were made as U.S. Championship matches to protect the Universal Championship, if not the champion.