Rusev and Swagger: Getting Everyone Over

When it comes to the fifty stars and thirteen bars, no one is more proud of Old Glory than Zeb Colter. Jack Swagger’s “founding father” has transformed in recent weeks from a protectionist bigot into a proud veteran hell bent on defending his country and its freedoms.

Along the way, Swagger and Colter have battled the Russian duo of Rusev and Lana. Both groups have delivered passionate promos in recent weeks, with Lana belittling Americans for their supposed weakness, while Colter and Swagger have done everything in their power to rid the WWE of the foreign menaces.

Zeb Colter has refreshed his character during the program by turning face.

Zeb Colter has refreshed his character during the program by turning face.

Swagger had his first chance to eliminate the Putin-praising Bulgarian last month at Battleground, but was ultimately unsuccessful after losing via countout. He will have another chance this Sunday at SummerSlam, as the two will again square off, this time in a flag match.

The program between Rusev and Swagger is the classic WWE feud between a monster foreign heel and an American savior. Programs such as this one are usually about as trite and cliché as a teenage romantic comedy, but this program has benefited both parties.

Swagger’s face turn helped add more depth to he and Colter’s characters, who were honestly becoming a bit stale prior to the program. More importantly, however, it has finally gotten Rusev and Lana over after weeks of lukewarm reactions.

During their last meeting, Swagger and Rusev worked surprisingly well together, putting on an entertaining contest that was full of impressive spots. However, those who have benefited most may in fact be the managers.

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  • Clint Clark

    Best feud in quite sometime.

    • raVen

      amazing what giving something some actual time to develop will do isn’t it

  • Land of the SMARKS

    It would make the most sense to have Swagger capture the flag while at the same time not making Rusev looking “weak”. We can all hope for a great match while having this feud continue to Night of Champions. The worst thing the WWE can do is end it too soon just as they are doing with the Uso’s and Wyatt’s (Or so it seems they have)

  • undertakerlargestfan

    there is no more PG era it’s now called the Reality Era

    • brad

      No I think it’s still pretty pg bro.

  • PushZigglerDamnit

    “Getting everyone over” except for Cesaro of course. You know the winner of the Andre the Giant Memorial Battle Royal? You know the guy who got himself over by using the swing, and was then told to stop so that Roman Reigns could be shoved down our throats?

    • pwnez

      From what I’ve heard, they told Cesaro to stop doing the swing. It’s unbelievable how stupid this company can be.

      • PushZigglerDamnit

        That’s literally what I said in my comment.

      • Cujo999

        In fairness, it’s pretty stupid for a heel to perform a move to generate massive face pop. If Cesaro does a face turn, they will probably let him bring back the swing, but as a heel, the move was turning him into a sterner.

        • Cujo999

          Tweener. Auto correct fail.

    • Land of the SMARKS

      Let’s try to look on one bright side for Cesaro. At least he’s not yodeling again………..for now

    • G.I.R.L.

      So typical of WWE.

      • Pappy

        Typical internet nerd…

        • G.I.R.L.

          You misspelled ‘Goddess’.

    • Undertaker316


    • Gotstodobetter

      Oh shut up!!!! Now the IWC is trying to shoved Cesaro down our throats just like with D Bry.

  • Jomo

    USA vs Russia (Swagger vs Rusev) feud is better than the USA vs USA Mexico Feud (ADR vs Swagger)

  • Ryback Still Rules!

    The things I’d like to do to Lana…mmm!

  • Jakynth

    Cesaro was told to stop doing the swing because the swing is a baby face maneuver. Right now Cesaro is playing a heel. Eventually when Cesaro makes the big return to being a top baby face (which i predict he will) we shall see the swing return to his list of in ring maneuvers.

    • PushZigglerDamnit

      He was told to stop, and subsequently buried so that Roman Reigns can be the center of attention.

      • Jakynth

        Although yes he is being held back currently because management is working towards making Reigns the top baby face that is the not the reason for him no longer using the swing.

  • Filthy_animals

    Looking at that picture of rusev and lana … I have to ask myself …. Who’s boobs are bigger ?

    • mac888

      Rusev unfortunately

  • Michael Carter

    Loving this feud and it’s the highlight of Raw every week for me. I absolutely hater Rusev before this, and not in a good way. Now, well, he’s in the segment I most look forward to each week. That’s an amazing turnaround.

    I also love the dynamic of Zeb/Swagger as well. It simply works. Zeb being the mouthpiece(and a great one at that) while Swagger is no nonsense. Everyone is playing their role perfectly. Who knew Swagger could be such a strong babyface?

  • insomniacreviewer

    You know everyone is getting over in this feud? No super ego Cena to bury everyone.

  • Scott

    Personally to get the super heat and keep the feud going i think Rusev should win and then he lights the flag on fire in the arena in front of all those fans. Imagine the attention it would get. People would be furious about it. That would bring out more great promos from Coulter and further make this a great feud

  • Dwaun Marshall

    The swing may have been making some of his opponents to too dizzy and they couldn’t take it anymore, may have made Cena dizzy, Swagger, RVD and whoever else he went up against in the past, but it’s still stupid, though. To think about it, Swagger was long overdue to be an face, ever since Michael Cole called him irrelevant as the world champion, they didn’t do it then. But at least now, it’s finally happened.