THQ & WWE Announce New Integrated Marketing Deal
WWE and video game publisher THQ sent out the following press release on Monday:
THQ and WWE(R) Announce Integrated Marketing Agreement
THQ Expects to Reach More WWE Fans by Aligning Marketing with WWE’s Full Range of Products and Events Throughout the Year
AGOURA HILLS, Calif., Nov 01, 2010 (BUSINESS WIRE) — THQ Inc. and World Wrestling Entertainment today announced a new, comprehensive marketing agreement. THQ-developed, WWE-branded video games will be integrated into domestic and international events, pay-per-view and television sponsorships, magazines, WWE.com, WWE DVDs, and more. In addition, for the first time, THQ will host interactive gaming kiosks at 40 WWE live events. This significantly expands THQ’s previous marketing efforts concentrated around the launch of individual WWE video games.
“This strategic marketing agreement reflects the benefits of working more closely with WWE to maximize the interactive entertainment experience for fans of this leading sports entertainment brand,” said THQ President and CEO Brian Farrell. “We expect to increase awareness of our games through this new integrated program. Beyond that, we are expanding our WWE video game offerings with social applications and brand extensions to help WWE fans enjoy different interactive experiences throughout the year.”
THQ Marketing Agreement Key Features:
THQ video game kiosks featuring WWE(R) SmackDown(R) vs. Raw(R) 2011 and WWE(R) All Stars(TM) hosted at 40 WWE live events from Tuesday, October 26, 2010 through Saturday, April 16, 2011. High profile sponsorship of WWE pay-per-views and television programming, with greater in-program integration of THQ video games. Significantly increased online presence, including year-round participation on WWE.com. Integration of video game launches with WWE international events. Cross-promotion in 15-20 WWE DVDs.
“We are pleased to move our partnership forward in a broader, more comprehensive way,” said WWE Chie Operating Officer Donna Goldsmith. “Working together, we plan to give our fans more access to all of the great interactive entertainment being created by THQ, as well as develop robust promotions to increase awareness of all WWE platforms.”
In addition to working more closely with WWE from a marketing perspective, THQ is developing an array of products built around the WWE brand. This suite of products includes social media, iPhone and iPad applications, console brand extensions, and a powerful community site. The goal is to enable WWE video game fans to stay connected all year long.