In his latest column for The Sun out of the UK, Paul Heyman pulled no punches in assessing the way TNA has marketed Samoa Joe since he won the TNA Title earlier this month. "The live crowd, for the most part, loved the (Joe vs. Kurt Angle pay-per-view) match. Customer satisfaction with the TNA product probably reached an all time high with this match. And yet, NOTHING CHANGED!"

Heyman continues, "Why? Because TNA had no marketing campaign behind their new champion. 'Crossing the Line' was done by ECW in 1994. David Sahadi is a genius whose videos deserve massive praise, but the theme is the same as what he did for WWE a half decade ago. What public relations firm was hired to make Samoa Joe 'the IT guy' in today's pop culture? What marketing firm was retained to get the TNA name out there?"

He does a very good job explaining the various problems with the way TNA promotes their product. Click here to read the whole column.