WWE Announces Big Social Media Milestone
WWE sent out the following this afternoon:
WWE on YouTube hit 1 million subscribers today, surpassing popular YouTube channels such as ESPN, HBO, Comedy Central, Discovery Networks and Apple, furthering WWE’s position as one of the world’s most social brands. WWE has seen a 340 percent increase in subscribers over the past year.
WWE premiered almost 30 hours of original programming in 2012 with shows such as Backstage Fallout, Outside the Ring, WWE Inbox, WWE Download and Z! True Long Island Story. Since launching its official YouTube channel in 2010, WWE has not only created dozens of hours of original programming, but also hosted exclusive matches as well as live pre-shows for its pay-per-view broadcasts. With almost a half billion views, WWE has more views than Showtime, ABC News, ESPN and UFC. In addition, WWE fans watch more than 1.5 billion WWE clips a year across YouTube.
WWE continues to be a leader in digital media. As one of the top 15 most influential brands on social media, WWE has more than 139 million combined social media followers across 10 social media networks.