WWE has announced the WWE Network is launching in China next Friday, August 18th. With over 1.3 billion people, this presents a valuable opportunity for WWE to expand the footprint of the company’s OTT streaming service.
It would appear Wall Street is liking this news, as WWE stock is up over 2% as of this writing when the market is flat.
WWE returns to China on Sunday, September 17 with a live event from Shenzhen.
PPTV and WWE® to Launch WWE® Network in China
08/10/2017 – SHANGHAI & STAMFORD, Conn.– WWE® (NYSE: WWE) and PPTV (a Suning Sports Media company) today announced that WWE Network will be available in China for the first time beginning on Friday, August 18, launching exclusively on PPTV as a subscription video-on-demand service featuring all WWE live pay-per-view events, including WrestleMania® and the upcoming SummerSlam®.
PPTV customers can download the PPTV App and watch WWE Network content via smart TVs, set-top boxes, mobile devices and tablets, as well as on www.wwe.cn,www.PPTV.com and www.Sports.PPTV.com. Fans can sign up in time to watch one of WWE’s marquee events of the year, SummerSlam®, live in Mandarin, on Monday, August 21 at 7:00 AM Beijing time.
“When we began our exclusive partnership with WWE, we brought WWE’s signature programming Raw® and SmackDown® to PPTV and received a great response from WWE fans in China,” said Godfrey Zeng, Executive Vice President of Suning Sports Media, parent company of PPTV. “In April, we offered WrestleMania as a pay-per-view event, and again, our fans responded enthusiastically. We are now launching WWE Network on PPTV and presenting the entire lineup of WWE pay-per-views and other premium content to continue to better serve WWE fans in China.”
“PPTV is a tremendous partner and has been key in helping us engage with WWE fans in China and further establishing our brand in this important market,” said Michelle Wilson, WWE Chief Revenue & Marketing Officer. “With this launch, WWE Network is now available in every market, reaching more than 180 countries around the world, delivering all our premium live events and an archive of action-packed, family-friendly entertainment that has thrilled WWE audiences for years.”
WWE Network on PPTV will showcase WWE’s major live events and ground-breaking original series, including NXT®and 205 Live™; reality shows, such as Total Divas;documentaries; and classic matches from WWE’s storied history. PPTV will continue to expand WWE Network’s video-on-demand library, adding more than 1,000 hours of content over the next 12 months.
In addition to offering WWE Network as a subscription service, PPTV will also offer its customers premium live events such as WrestleMania®, SummerSlam®,Royal Rumble® and Survivor Series® as well as other WWE Network Specials on a pay-per-view basis.
Last year, WWE announced an exclusive multi-year agreement with PPTV to deliver its flagship shows, Raw and SmackDown, live in Mandarin. In addition, WWE short-form content is available on PPTV’s digital platforms, and PPTV leverages popular digital and social platforms, including WeChat and Weibo, to share WWE content with fans throughout China. This year, WrestleMania was made available in China for the first time, via PPTV.