WWE Touts The Success Of The New “WWE Active” Feature On The WWE App
WWE sent out the following press release touting the success of the new “WWE Active” feature on the WWE mobile app:
World Wrestling Entertainment, Inc. : WWE App Tops HBO Go with Revolutionary Second Screen Experience
During last night’s episode of Monday Night Raw®, WWE launched an unprecedented second screen experience, “WWE Active,” on its WWE flagship app, including the delivery of live match continuation, backstage content, live polls, photos, trivia and exclusive information on WWE Superstars and Divas.
WWE’s flagship app has secured more than 2.7 million downloads in 215 countries since it launched four months ago. The app achieved more than 100,000 updates and 20,000 downloads last night alone, moving up more than 300 spots into the Top 50 Free Entertainment Apps on the iPhone, ranking ahead of HBO Go, NBC, Showtime Anytime, ABC Family and Cartoon Network.
“WWE Active” will provide a second screen TV companion experience that is customized for Monday Night Raw, SmackDown and WWE Main Event, in addition to a 24/7 platform for the WWE Universe on-the-go. Using mobile location technology, users can also order tickets to local events, watch and purchase pay-per-views, buy authentic WWE merchandise via WWEShop.com and follow social conversations happening in their area.
“No one else out there is executing an interactive experience at this level and we’re proud to be at the forefront of innovation,” said Perkins Miller, EVP Digital Media, WWE. “WWE is committed to enhancing the fan experience and we’re excited to unveil a revolutionary second screen experience with WWE Active.”
The WWE flagship app, powered by Bottle Rocket Apps, is available for iOS and Android mobile devices and tablets, including the iPad, iPhone, iPod touch and Samsung Galaxy SIII. The app is free and can be found in Apple’s iTunes App Store and Android Marketplace.
For more information on updated app features, please visit WWE.com.