Fedor’s Fight This Weekend: “Big nite for CBS and Strikeforce this Saturday night as they broadcast theÂ network TV debut of FedorÂ Emelianenko, who is being positioned as the baddest MMA fighter alive. IÂ might suggest that CBSÂ air multiple andÂ different personality profiles on the Russian heavy hitter prior to his fightÂ during the show as no one knows if the fight will end in seconds, or not, one wayÂ or another. Will CBS continue to stick theirÂ toe in the MMA water if they don’t pop a great TV rating this Saturday night? To CBS this MMA vehicle is one dimensional, it’sÂ all about the TV rating as producing a MMA event isn’t as expensive as producing a multi week TV series. MMA is essentially an action adventure, reality show, sporting event but it will all still come backÂ to the television rating CBS earns and creating stars that theÂ viewer is interested in, intrigued with and are willing to emotionally invest.
Gina Carano: “I hear Gina Carano is currently making a movieÂ but CBS not havingÂ herÂ in some role for this broadcast is a mistake.Â Plus, CBS should have capitalized on the femaleÂ genre with a women’s bout Saturday if at all possible and if for nothing else the curiosity factor of women competing.Â Â Strikeforce has to differentiate themselves from the big dog, UFC, and utilizingÂ women fighters is one way to do so.
CBS’ Commitment To Strikeforce: It isÂ also imperative for CBS to make me care about the other fighters while continuing to hypeÂ their cash cow Fedor and enhance his image.Â One piece of irony here is that Fedor willÂ likely be the overwhelming fan favorite in the main event even though he is fighting an AmericanÂ in Chicago.Â The Average Joe doesn’t know Fedor’s opponent, BrettÂ Rogers, which doesn’t help build Fedor…win, lose, or draw.