Strong Estimate For AEW Double Or Nothing PPV Buyrate

AEW's Double or Nothing PPV is trending toward a large buyrate.

AEW Double or Nothing
AEW Double or Nothing

All Elite Wrestling’s first official PPV is trending toward a buyrate of close to 100,000. Official numbers are not yet in but the trends are looking good. The estimated buyrate for the event was addressed recently in the Wrestling Observer Newsletter.

“Double or Nothing is currently estimated at doing roughly 98,000 buys between television and digital PPV, with close to a 50/50 split between the two,” wrote Dave Meltzer.

AEW Double or Nothing Buyrate

The report would continue to say most PPV events see only 15-25% of sales through streaming. 2/3 of the purchases are said to be from the United States, the UK in second, and then Australia, Canada, and Germany also showing notable numbers.

“With replay buys, it should easily top ECW’s biggest-ever show (99,000) and be the biggest PPV in pro wrestling history that wasn’t produced by WWE or WCW. It also soundly beat the last UFC digital-exclusive events, and wasn’t far behind the previous show.”

Double or Nothing’s PPV buyrate was just under double what All In did, though that event was also streamed on ROH’s Honor Club service.

AEW’s next events will be Fyter Fest on June 29th and Fight for the Fallen on July 13th. After that, AEW will present All Out on August 31st from Chicago.

For what it’s worth, here’s a look at wrestling pay-per-view buyrates prior to the launch of the WWE Network in 2014.