New WWE World Heavyweight Champion Damian Priest is looking to expand his brand outside of professional wrestling by signing with the Paradigm talent agency.
Paradigm will work to build Priest\'s business across books, acting, marketing, unscripted appearances, and more, Variety reports. Paradigm will look to find Priest work outside of the squared circle in what is expected to be a huge shift for him and a sign that big things are coming in the future of the Puerto Rican Superstar. Perhaps a future in music is in the cards for Priest, who provides the vocals for his new theme song that debuted on the post-WrestleMania 40 edition of Raw.
Priest is hardly the first Superstar to sign with a talent agency. In August 2022, Bianca Belair signed with William Morris Endeavor to build her brand outside of wrestling. WME also represents Dwayne \'The Rock\' Johnson and John Cena.
This signing comes at a pivotal time for Priest, who captured the WWE World Heavyweight Championship at WrestleMania 40. The Judgment Day member cashed in his Money in the Bank contract on Drew McIntyre mere minutes after the Scottish Warrior dethroned Seth Rollins. Priest had held the Money in the Bank contract since capturing the briefcase in July 2023 and had failed to cash in multiple times.
What is the Paradigm Talent Agency?
Founded in Beverly Hills, CA, in 1992, Paradigm has more than 200 agents representing clients in various aspects of the media. The future looks bright for Priest as Paradigm is a four-time winner of Pollstar\'s \'Booking Agency of the Year\' award. Notable names represented by Pollstar include author Stephen King, actor Sydney Sweeney, director James Wan, and musician Billie Eilish.
