The estate of the late Hulk Hogan is engaged in a legal dispute over Real American Beer. Carma HoldCo Inc., a celebrity branding company, filed a breach of contract claim seeking $10 million, alleging they were cut out of a deal to brand the beer with Hogan, who died on July 24, 2025.
According to TMZ, Carma claims it developed the Real American Beer concept with Hogan as the intended brand ambassador.
The company alleges that former RAB executives approached Hogan directly, using allegedly stolen materials to pitch a competing deal that excluded Carma. The claim was initially filed in January 2026.
Estate Objects to Claim
The estate, through attorney Alan S. Gassman, filed a formal objection on Friday, March 1, 2026. The estate disputes the claim, asserting Carma never had a binding agreement with Hogan, never developed a beer product, and possessed no beer-related trade secrets.
Gassman stated, "Previous filings from the defense call the allegations meritless and argue that Carma never had a binding agreement with Hogan, never developed an actual beer product, and had no protectable beer-related trade secrets."
Carma initially filed a federal lawsuit against RAB in July 2025, and the estate called it 'meritless' in October 2025. Carma amended its complaint after the estate's motion to dismiss.
Hogan’s estate includes more than $11 million in real estate, plus cryptocurrency, personal property, and intellectual property. The legal outcome will determine control over the Real American Beer business and who profits from Hogan's legacy.
