John Cena believes WWE is in a good spot.
The Cenation Leader appeared on Pat McAfee show for one final interview before his retirement match. During the talk, he was asked about the current state of the business and what future he sees for sports entertainment.
The former WWE Champion took an optimistic view. John Cena suggested that despite the rise of AI content, humans will continue to favor live entertainment and WWE will continue to benefit from this:
"I honestly believe that live entertainment has a strong future. We don't know what the advent of new technologies will bring, but man, I think humans want to see humans do stuff.
And I think WWE and sports entertainment is in a real good spot. I think people like getting together in groups, and the more we do this [spent time on phone] all day, the more maybe we want to get together in an arena or stadium and just emote and lighten our backpacks a little bit. I think WWE is in a great spot to do that."
The 17-time world champion later discussed how the company has a deep talent pool as well. There was a time when they barely had anyone on the bench, but now people have to compete with each other for the spots. WWE continues to expand globally with plans for its first Italy PLE in 2026.
He mentioned how the salary structure has changed over the years as well, and talent today are paid the most they have ever been. John Cena explained that things are reaching a level where a 3 to 5 year run with the company can set you up for life. Cena faces Gunther tonight in his final match.
