Back in 2022, Liv Morgan transitioned from her perennial role as a face in the crowd for the WWE women's division to one of its stars. She won Money in the Bank and, in the same night, converted the briefcase into her first world championship. The reign itself was lukewarm but signaled that WWE saw something in her, and she wouldn't be on the chopping block when a wave of releases came.
Fast forward to 2024 and Morgan finishing first runner-up in the Royal Rumble for the second year in a row, then the first runner-up at Elimination Chamber too. The writing was on the wall that, in a new heel persona, she was moving up in the world. Her feud with Rhea Ripley was a huge success in generating heat and cementing Morgan's place as a top player.
After missing a substantial part of 2025 due to injury, Morgan is back and just won the Royal Rumble. With preceding Internet buzz that she was due for a big push, the question becomes: might WWE go from treating Morgan as a major star to the new face of the company?
Liv Morgan May Be Getting Her Biggest Push Yet
Liv Morgan has been a world champion, a Crown Jewel Champion, and Ms. Money in the Bank. Winning the Royal Rumble quite arguably elevates her to a new echelon of stardom, though. Indeed, while Morgan has existed in the upper card ecosystem for much of the last three and a half years, there's a reasonably well-defined list of women who've remained a half-step ahead of her, with names like Asuka, Becky Lynch, Charlotte Flair, Ronda Rousey, Rhea Ripley, and Bayley. In other words: the women who've won Royal Rumbles.
So it is that Morgan has added a career milestone and punched her ticket for a featured title match at WrestleMania. Morgan has hitherto spent her WrestleMania career locked in battle royal and tag match scenarios—her biggest moment to shine a straightforward two-on-two bout last year. That all changes this year as Morgan may challenge Stephanie Vaquer or Jade Cargill in first-time lowkey dream matches, or else face off with someone else who captures the title in the interim. (A Triple Threat scenario with Raquel Rodriguez also looms as a possibility given recent tensions.) Regardless, between her credentials and the Rumble victory, there's reason to call Morgan the favorite to emerge from the biggest show of the year as world champion.
Liv Morgan Is A Young Veteran
When one thinks about the face of WWE in the last two decades, the conversation has turned to Cody Rhodes, Roman Reigns, and John Cena. While Reigns took up the mantle as a reasonably young man, there's no hiding that all of these men are north of 40 now. With Cena retired and Reigns working a selective schedule, not to mention other tip-top stars like CM Punk also finding themselves in the twilight of their careers, WWE has to be looking to the future.
At 31 years of age, Liv Morgan lands in a sweet spot. She's experienced enough that WWE knows what it has in her and she has buy-in from the fans. On the flip side, if she stays healthy and chooses to stay in the business, there's every reason to think she could have another decade at or around the top of her game. That's a solid space to build from in centering the company on what she brings to the table.
Liv Morgan Can Appeal To Fans On Multiple Levels
Liv Morgan is solid in the ring and solid on the mic. While it may not be the most politically correct consideration, she also has sex appeal that she's willing to lean into, recapturing some of the spirit of what made women like Sunny or Sable so over with wrestling fans back in the 1990s.
All these factors make Morgan a draw and an entertainer. WWE has also positioned her to have a wealth of creative possibilities around her. Her history of feuding with Rhea Ripley will always be there to return to. She also has fresh or at least under-exposed feuds awaiting her with the likes of established stars like Bianca Belair, Tiffany Stratton, or Charlotte Flair, besides helping elevate up-and-comers like Lyra Valkyria or Sol Ruca.
In addition to the possibilities outlined, there's the matter of The Judgment Day faction. One of the greatest successes of this group is the degree to which it has organically spun out in new creative directions across years and different membership rosters. Whoever may turn heel or babyface, leave the group or stay, there's reason to envision Raquel Rodriguez and Roxanne Perez as eventual rivals who'd not only pose interesting in-ring rivals to Morgan but have rich stories to tell for the faction's history.
Might Liv Morgan Main Event WrestleMania?
One way of evaluating just how seriously WWE is taking Liv Morgan is whether she main events WrestleMania. It's a leap to imagine her closing out Sunday which, for better or worse, WWE has held out on making the truest, biggest main event since the show transitioned to its two-night format. But can she close out night one?
There is precedent, with Becky Lynch vs. Charlotte Flair vs. Ronda Rousey main eventing WrestleMania 35 and Sasha Banks vs. Bianca Belair closing Night One of WrestleMania 37. It's an uphill battle for women to secure such a spot, though, as CM Punk vs. Roman Reigns will presumably main event Sunday, and Morgan's title match would then have to beat out the other men's world title bout and other special attractions among top stars like Brock Lesnar and Gunther that will always be a threat to main event.
Morgan main eventing would make a statement, nonetheless, that WWE does seek to reaffirm women's wrestling as a top draw and Morgan in particular as a company leader moving forward.
Liv Morgan may well still feel like a dark horse to stand atop WWE. There's a catch-22 at play that longtime fans remember her as a lower and mid-card performer so it's hard to envision her as the main eventer, while that story of rising through the ranks is also what has created so much fan investment in her. Time will tell. Morgan has a lot of the tools to graduate to a new echelon of stardom in 2026.
