Paradigm Talent Agency has launched The Sports Group, a dedicated division focused on comprehensive representation for elite athletes and sports teams.
Led by agents Nick LoPiccolo and Brett Hansen, this division will harness Paradigm’s resources across all departments to provide full-service representation. The news was first reported by Deadline. The Sports Group aims to transition athletes into the entertainment industry, create brand partnerships, and develop storytelling projects.
Its talent roster includes high-profile names like Mike Tyson, Reggie Bush, Sean Avery and WWE Superstars CM Punk, Drew McIntyre, Liv Morgan, Damian Priest and Tiffany Stratton.
Key Projects and Partnerships:
- A prominent focus is on the Jake Paul vs. Mike Tyson boxing event, Netflix’s first venture into combat sports, streaming live this Friday from AT&T Stadium in Arlington, TX. Paradigm managed deal negotiations, brand partnerships, and promotional content, including a Countdown series.
- Scripted projects include Happy Gilmore 2 (featuring Bush and Avery), Night Patrol (starring Punk), and The Killer’s Game (featuring McIntyre).
- The group secured a media rights deal for the Savannah Bananas with TruTV and is actively developing publishing projects for athletes, including books for Kareem Abdul-Jabbar, Deion Sanders, and WWE stars.
Paradigm’s Managing Partner Andrew Ruf and agents LoPiccolo and Hansen emphasize that The Sports Group’s mission is to redefine athlete representation and create transformative opportunities across sports and entertainment.
For more information on the new Sports Group division of Paradigm, visit Deadline.com.
