Former WWE Commentator Jonathan Coachman feels that WWE is making a “bad creative move” by stalling Oba Femi’s rise to keep its creative attention fixed on the Bloodline.
The commentary, delivered by Coachman, frames the decision as a deliberate organizational priority rather than an oversight, with the Bloodline saga consuming the bulk of WWE’s storytelling energy.
Femi has built genuine momentum on the main roster, advancing in the 2026 King of the Ring Tournament after winning a Fatal 4-Way over Penta, Carmelo Hayes, and Solo Sikoa. He was tapped to kick off Raw on June 8, 2026, and was featured in direct promo segments with Jey Uso.
Despite that exposure, on Two Count Tuesday, Coachman argues the spotlight keeps shifting away from Femi and toward Bloodline drama, and he questions why the saga continues to dominate.
Coachman Questions WWE’s Priorities
Coachman expected WWE to let Femi steamroll the King of the Ring field rather than fold him into another family storyline.
We wondered if they would do the ascent and just let Oba steamroll through everybody in this tournament,” he said.
That ascent, in his view, never materialized.
His sharper criticism centers on how the booking reframes Femi as a supporting player.
If that’s the case, then that makes this match more about Jey, doesn’t it, than it does about Oba?” Coachman asked. “I think that is another bad creative move.
He believes the choice reveals where WWE’s true focus sits.
My gut tells me this, that they’ve said, ‘You know what, Oba is young. Oba is new. Oba has time for us to build up that storyline.’ I think this tells me, it tells us, that the number one most important thing to Triple H and the creative team is the Bloodline,” Coachman said.
The Logistical Hole In The Story
Coachman also flagged a practical problem with leaning so heavily on the Bloodline: Roman Reigns, the head of the table, isn’t around for the supposed next chapter. He questioned the logic of building toward a payoff without its central figure present to react.
You’re really going to have him win, and then Roman’s not going to be there to respond? That’s where the creative lacks for me,” Coachman said.
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The argument echoes a wider concern that emerging stars lose oxygen every time WWE redirects screen time to the Bloodline. Mark Henry recently offered his own career advice to Femi following his WrestleMania 42 win, another veteran voice weighing in on how the rising star should be handled.
For now, Femi remains active on Raw and in the final of the King of the Ring tournament, even as the creative spotlight stays trained on familiar family drama.
The Bloodline is more dangerous than ever: WWE Now, June 22, 2026