Bosch has debuted its first-ever Super Bowl commercial, featuring Antonio Banderas and a tribute to the legendary “Macho Man” Randy Savage. The 30-second spot, “The More You Bosch, The More You Feel Like a Bosch,” showcases Banderas transforming into “Antonio Bosch-deras” while using a refrigerator. Meanwhile, a contractor wielding Bosch power tools morphs into a character resembling Savage, complete with his signature deep voice and over-the-top persona.
The commercial, set to air during the fourth quarter of Super Bowl LIX, was created with permission from Savage’s estate. Bosch executives say the late wrestler’s bold personality perfectly aligns with their power tools division, making him an ideal inspiration for the ad.
Randy Savage’s influence extends beyond wrestling, with his unforgettable voice and high-energy delivery making him an advertising icon—most notably as the longtime face of Slim Jim. The Bosch ad serves as both a playful homage and a reminder of the Macho Man’s lasting impact on pop culture.
