WWE has announced a new multi-year partnership with DUDE Wipes, making the men's hygiene brand an Official Partner of the company.
The deal includes enhanced match sponsorships at Premium Live Events including SummerSlam 2026, digital and social content, and a custom DUDE Wipes commercial featuring WWE Superstars.
The most notable element of the partnership is a first-of-its-kind integration with Intercontinental Champion Dominik Mysterio. "Dirty Dom" will feature DUDE Wipes branding on his signature gear during every in-ring appearance on WWE programming, including Monday Night Raw and various PLEs.
The integration already debuted this past Monday on Raw, when Mysterio returned to in-ring action wearing his recognizable bandana rib cage t-shirt with DUDE Wipes branding incorporated into the design.
DUDE Wipes is a disruptive brand that speaks directly to our audience, and this partnership allows us to showcase that connection in a way only WWE can," said Jesse Tomares, Vice President of Global Partnerships at WWE.
DUDE Wipes Co-Founder and CMO Ryan Meegan called the partnership "surreal," noting that the brand's founders grew up watching WWE.
This marks another example of WWE's expanding corporate partnership strategy, which has increasingly featured in-ring integrations and Superstar-driven brand activations.
