WWE and ESPN are expanding their partnership into the College Football Playoff with a custom CFP National Championship title belt set to debut tonight at the Vrbo Fiesta Bowl.
WWE Hall of Famer Nikki Bella will appear with the one-of-a-kind title on the sideline of the Miami vs. Ole Miss semifinal at State Farm Stadium in Glendale, Arizona. The appearance marks a homecoming for Bella, who was raised in Scottsdale and graduated from Chaparral High School. She served as Grand Marshal of the Fiesta Bowl Parade on January 3.
The custom belt features 136 diamonds representing each Division I FBS program, along with design elements inspired by Hard Rock Stadium and the host city of Miami, including palm trees and co-branded WWE/CFP imagery. Two ESPN CFP shields on the belt will be replaced with the logos of the teams competing in the National Championship game on January 19.
Fans attending Playoff Fan Central at the Miami Beach Convention Center from January 16-18 can interact with the belt and experience a WWE-style entrance, complete with music, lighting effects, smoke, and props.
The activation extends WWE and ESPN\'s relationship, which began a new chapter in September 2025 when ESPN became the exclusive U.S. home of WWE Premium Live Events as part of a five-year, $1.625 billion deal.
