Interactive entertainment company VGW announced a multi-year partnership with WWE on January 17, 2026, set to commence later this year.
The deal will see VGW's portfolio of online social games brands—including Chumba Casino, LuckyLand Slots, and Global Poker—collaborate with WWE across multiple platforms to deliver premium entertainment experiences for millions of players and fans throughout the United States.
VGW will gain access to WWE's global network and Superstar talent to create engaging content and campaigns, including production time with WWE Superstars, integration across WWE's digital and social channels, and broadcast exposure across major networks.
VGW's brands will also feature prominently across WWE programming, including SmackDown on USA Network and Premium Live Events such as WrestleMania and SummerSlam.
"WWE is an entertainment powerhouse with a passionate fan community," said VGW Chief Marketing Officer Ben Whitford. "This collaboration connects our audiences through dynamic content and experiences that combine VGW's love of games with WWE's iconic brand."
WWE Vice President of Global Partnerships Jesse Tomares added, "By combining VGW's expertise in interactive entertainment with WWE's unmatched reach and storytelling engine, we're creating new ways for our audiences to engage across multiple touchpoints."
The partnership will officially launch in the coming weeks, with several major campaigns already in development.
