MLW is eyeing new TV deals and has signed on with ICM Partners. According to news first broken by Deadline Hollywood, the talent agency has partnered with MLW and will be looking to broker new TV & streaming deals for the promotion.
ICM is a talent agency with offices in Los Angeles, New York, Washington, and London. They typically represent showrunners in the TV and film industry.
MLW’s TV rights become available this spring. The promotion is touting a 43% growth in total viewers from 2018 to 2019 while on BeIN Sports.
ICM Partners will also help MLW launch “MLW Studios.”
“ICM Partners will also represent MLW with the launch of MLW Studios, a multi-platform media studio, offering a slate of original scripted and non-scripted programming,” an MLW press release states.
Episodes of MLW Fusion currently air Saturday nights on BeIN Sports. They are later posted in full to YouTube.
Court Bauer Comments
“As the only free agent in the wrestling space in 2020, MLW is in a unique position in the television landscape,” said Court Bauer, creator and Chief Executive Officer, Major League Wrestling.
“MLW provides an extraordinary entertainment experience, showcasing some of the sport’s most storied and iconic families, embracing the Mexican lucha libre culture and presenting original content in a 360 manner.”