Bars, Buses & Breweries Benefit From the Impact of WWE Royal Rumble 2024 PLE

Officials in St. Petersburg, FL will be hoping to see WWE return as more details have come out about the highly successful Royal Rumble 2024 event. 

The January 27, show saw Cody Rhodes win his second Royal Rumble match and become the fourth man ever to achieve this feat back-to-back. On the women’s side of things, Bayley won the Women’s Royal Rumble match with a record-breaking performance in the bout. 

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The show generated $47,047,401 in overall economic impact with $28,337,038 of that coming from direct spending, a new economic impact study has revealed. There was also $2,923,664 million tax dollars generated by the popular Premium Live Event. 

Ferg’s Sports Bar, which is located near Tropicana Field, did seven times its usual business during the day of the Royal Rumble PLE. Fans were indeed ready to enjoy the show with a drink as Green Bench Brewing Company saw a 10-15% increase in custom over a typical Saturday in the city

Fans in Florida weren’t just there to drink and watch wrestling. For those able to survive the post-Royal Rumble hangover, the Imagine Museum had a 25 percent increase in attendance the day after the Royal Rumble. The Sun Runner bus had a 95 percent increase in ridership on the day of the Royal Rumble.

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The Royal Rumble is always a popular event and that was no exception this year. The event gave fans what they wanted to see to kick off the WrestleMania season and these immense figures make the ongoing success of WWE on all metrics hard to ignore.