WWE has signed Hidetora Hanada, a defensive lineman at Colorado State and former sumo grand champion, to a Name, Image, and Likeness (NIL) deal. Hanada, who won gold in the 2022 World Games, was also invited to attend WWE Royal Rumble on Saturday in Indianapolis, where he got a firsthand look at WWE’s live entertainment experience.
In an Instagram post, Hanada expressed his excitement over the offer and the opportunity to witness one of WWE’s biggest events.
Every time a superstar made their entrance, the entire arena erupted in a deafening roar, shaking the building with excitement. I experienced a level of intensity and thrill that was completely different from football or sumo wrestling—something truly unique to WWE.
Hanada was particularly impressed by WWE’s production capabilities and business model. He noted that WWE not only produces its own content but also sells it directly to broadcasters and streaming platforms, making it a powerhouse in the entertainment industry.