WWE has structured its creative team with multiple lead writers overseeing Monday Night Raw and Friday Night SmackDown.
SmackDown
According to the Wrestling Observer Newsletter, SmackDown is now led by Brian “Road Dogg” James and John Swikata, as the workload required more than one head writer.
James spoke about his role with WWE during his recent interview on Insight with Chris Van Vliet. Road Dogg he described himself as a “creative consultant” working across WWE. He also noted the increased creative freedom under WWE’s current leadership. More on that at the end of this article.
WWE Raw
Meanwhile, Raw is managed by Ryan Ward and Jon Baeckstrom, with Ed Koskey overseeing and editing scripts.
Leadership Structure
Bruce Prichard, WWE’s Executive Director of Creative Writing and Talent, serves as the liaison between the writing team and WWE’s Chief Content Officer, Paul “Triple H” Levesque.
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