New WWE Trademarks: The Game, Lashing Out, and More

WWE filed several trademark applications with the US Patent & Trademark Office earlier this week (January 14). They include:

The Game: A nickname synonymous with Triple H. The term has been used less frequently in recent years now that he is retired from in-ring competition. Instead, WWE programming often highlights Triple H’s role as WWE’s Chief Content Officer.

Lashing Out w/ Lash Legend: A talk show hosted by Meta-Four’s Lash Legend. The segment debuted in September 2021 but hasn’t been used on NXT programming since 2022.

Malik Blade: Blade comptes in WWE NXT and debuted for the brand in October 2021 with a loss to Tony D’Angelo. His biggest TV match to date came at NXT Gold Rush in June 2023, where he and Edris Enofe challenged for the NXT Tag Team Championships.

Brooks Jensen: Jensen gained major attention in 2024 when he teased that he’d left WWE and even showed up at independent events. Now a part of NXT programming once again, he has been under the tutelage of Shawn Spears.

Sam Stoker: This is the former ring-name of SmackDown’s Kit Wilson. The Pretty Deadly star also went by Smooth Sammy Smooth on the independents but has used the Wilson name since April 2022.

These terms all shared similar ‘Goods and Services’ descriptions (“wrestling exhibitions and performances”), typical for the WWE trademark filings we track here for our readers.

Stay tuned to SEScoops for the latest news about professional wrestling trademarks.

Thomas Lowson
Thomas Lowson is a content writer operating from the north of England. A fan of over 20 years, Thomas has been writing professionally since 2018 and has a degree in Journalism from Sheffield Hallam University. In 2023, Thomas was part of the press crew that covered AEW All In: London, the largest wrestling event to date in the United Kingdom. When not writing, he enjoys reading and spending time with family and friends.
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