White Rabbit is at the center of WWE’s latest mystery. The classic rock song by Jefferson Airplane has played at several live events in recent weeks, leaving wrestling fans to wonder who (or what) is behind this viral campaign.
We’ve seen several other clues dropped on WWE television in recent weeks, which we’ll break down below. WWE has hyped debuting/returning Superstars using cryptic vignettes, flickering lights and other techniques. WWE’s TV productions are carefully orchestrated and (almost) nothing happens by accident.
The following is a breakdown of what we know about WWE’s White Rabbit. We’ll use this article as a master resource to track everything in the lead-up to the big reveal.
The Song by Jefferson Airplane
The White Rabbit mystery began when WWE began playing Jefferson Airplane’s 1967 song at live events. It first happened during a commercial break at a recent Friday Night SmackDown taping.
It occurred once again over the weekend, prior to the WWE live event from Oakland, CA.
QR Code, More Clues
The September 19th edition of WWE Raw brought more clues about the White Rabbit.
Just before a match between Austin Theory and Kevin Owens, a QR code appeared on screen. When the code is scanned, it sends fans to a hidden section at the WWE website.
That URL displays a video showing a game of ‘Hang Man’ with the question, “Who killed the world?” The answer to the puzzle is, “YOU DID”.
A white rabbit then hops around an alarm clock that reads 9:23, an indication that a reveal may be coming on 9/23, which coincides with the September 23rd edition of SmackDown.
“Go ask Alice, when she’s ten feet tall.”
Lyric from White Rabbit by Jefferson Airplane
Later in the show, Alexa Bliss dropped a White Rabbit clue that some fans may have missed. She told Bayley, “You act like you’re 10 feet tall.” In passing, there doesn’t seem to be anything unusual here. It just so happens, “like you’re 10 feet tall” are lyrics taken from “White Rabbit” by Jefferson Airplane.
Who is WWE’s White Rabbit?
There are two prevailing theories about the identity of WWE’s White Rabbit.
One Possibility: Karrion Kross
SmackDown Superstar Karrion Kross portrayed a character called White Rabbit during his time wrestling for Lucha Underground, the defunct promotion that ran from 2015-2018.
Lucha Underground’s White Rabbit, as well as the Jefferson Airplane song, are references to the White Rabbit in “Alice’s Adventures in Wonderland,” which represents following your curiosities.
We’ve seen Kross portray several gimmicks during his short time with WWE. If WWE is laying the groundwork for Kross as the White Rabbit, this could be the vehicle he needs to finally make a meaningful impact on the main roster.
Ever since Triple H took over as the head of creative and talent relations, fans have understandably compared his approach to that of his predecessor, Vince McMahon. We saw how McMahon presented acts that were dark, mysterious and even supernatural. It would be interesting to see how a similar approach would be handled in 2022 under Triple H.
More Likely: Bray Wyatt
Whenever anything remotely mysterious or spooky happens in the WWE Universe, some fans are convinced it’s a sign that Bray Wyatt is returning home.
WWE has had many supernatural characters over the years, but few have resonated like the Eater of Worlds. This time, there’s actually a lot of substance behind the wishful thinking.
WWE has given us a lot of dots to connect and breadcrumbs to follow. There is a theory going around that Bray Wyatt is WWE’s White Rabbit. We were skeptical at first, but it’s actually very convincing. In fact, there are so many coincidences here that we’d be legitimately surprised if Bray Wyatt is not revealed as the White Rabbit.
Check out the theory below and decide for yourself.