National Wrestling Alliance (NWA) Vice President David Lagana recently spoke with POST Wrestling regarding the premiere of their new show, Powerrr.
Lagana admitted that he and the NWA meticulously planned the premiere of Powerrr, down to the extra ‘R’ in the name. They intended to create buzz around the show with the name, helping to get more eyes on their product.
“It was a conscious effort to keep it very much bottled up so that when everyone watched it, it became this… I hate using the word viral but it did. It’s one of the reasons we went with the extra ‘R’ because you’re like, ‘Wait, why is the word power trending with three r’s?’ It was all very conscious decisions to live in a culture where attention is everything and, as Billy [Corgan] has said in multiple interviews and I think it was even in the documentary that R.E. Dalton directed, we wanted to win the day and and, you know, as the numbers showed, AEW Dark ended up helping us get new viewers based upon our good friends at YouTube and the suggested video algorithm, you know, two shows that run with long watch times worked very well together.”
When asked why NWA had waited until now to produce a new television show, Lagana explained that it was a “calculated decision.”
“[…] we could have done this two years ago but I think what’s been really good is, we’ve slowly seeped into the consciousness so that when we did this premiere, it was a lot bigger because we sort of touched a lot of different companies and talents over the last two years of doing this and so we wanted that first impression to be really strong and to be able to create a show that felt really familiar but I think the key is, it moved at a pace that I don’t think a lot of wrestling shows move at.”
NWA Powerrr recently premiered on YouTube. You can watch the entire episode below.
H/T to Wrestlezone for the transcription.