Pop TV President Brad Schwartz spoke with Deadline.com where he talked about a wide range of topics including the reason why Impact Wrestling is no longer airing on the network.
Last month, it was announced that Impact had signed a new television deal with Pursuit Channel to air their flagship show in the United States. It also saw a change as the show was moved from Thursday’s to Friday’s.
This deal came about once Impact had to find a new home to air their weekly television series after not agreeing to a new deal with Pop TV. Since then, Impact has simulcast its program on both Pursuit as well as Twitch.
“Yes, we had a wrestling show every Thursday night, which by the way was one of our 10 highest-rated shows on the network,” Schwartz said. “They wanted to keep going, obviously.”
He brought up Impact provided two hours of original content every Thursday night every week of the year that would do 400 thousand-500 thousand viewers every Thursday night.
He would add, “We had to really start focusing on brand and expectation, and I think if you’re going to pitch yourself and tell audiences that you’re this place for premium content, Schitt’s Creek, Flack, Florida Girls, this type of stuff, then people need to know what to expect from you when they come to the channel.”