Roman Reigns Passes John Cena As WWE’s Top Merchandise Seller

John Cena and Roman Reigns
John Cena "passes the torch" to Roman Reigns

There’s a new top dog in WWE’s merchandise sales. According to the Wrestling Observer Newsletter, roman Reigns recently surpassed John Cena as the company’s top merchandise mover.  This gives WWE all the more reason to continue to promote Reigns as the centerpiece of their company, despite negative fan reactions.

Reigns recently downplayed the mixed reactions get gets from live audiences. “I think they’re like closet lovers to be honest,” Reigns said.  “You can say whatever you want, but it’s how you say it that matters. The way they deliver it, they’re more connected to me than their so called ‘favorites.’ For me to be able to pull on whatever string I pull on, it just goes to show there’s a deep rooting there.”

Of course, John Cena is no stranger to getting a strong negative reaction from a large part of the WWE Universe. That never affected his merchandise sales and continued to outdraw everyone on the roster by a big margin. It appears Roman Reigns is now in a similar position.


Over the weekend Cena missed his first SummerSlam pay-per-view (PPV) event in 15 years. He’s currently in China filming a movie with Jackie Chan. As for Reigns, he toppled Brock Lesnar in the main event of SummerSlam for the Universal Championship. Reigns’ victory sealed a rivalry between he and Lesnar that has been going on for three years.

On Monday Night RAW this week, Reigns also realigned himself with Seth Rollins and Dean Ambrose to reunite The Shield. Rollins and Ambrose came to Reigns’ aid to prevent Braun Strowman from cashing in his Money In The Bank (MITB) briefcase.

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