Stephanie McMahon made an interesting comment while speaking with Elizabeth Schulze at Web Summit in Lisbon, Portugal earlier this week about WWE’s ability to build a global brand.
During this appearance, the daughter of WWE Chairman Vince McMahon was asked about various topics including how she had a big goal that she wanted to achieve for the company going forward. That is to make the WWE as big or bigger than Disney, which is quite the goal to have.
It should be noted that WWE’s current market cap is $5.8 billion compared to Disney’s $172.7 billion, according to The Big Lead. Thus, WWE will have to bring in some major money in order to get that goal achieved.
The company is on the right track as they announced this summer that SmackDown Live would move to FOX starting next October that will see the 5-year deal be reportedly worth over $1 billion. Also, USA Network signed WWE to a new deal to air Monday Night RAW.
“10-20-30 years from now, there’s no reason we can’t be as big [as] or bigger than Disney,” McMahon said. “Now that’s a tall order, especially given recent transactions. However, there’s no reason why we can’t get there. You have to dream big, have big, bold goals, and go after them.”