The big announcement that The Rock has been hyping this week is a partnership with the Ford Motor Company, where he’ll serve as the corporation’s new Spokesman of Service. Here’s the press release from Ford:
Dwayne Johnson Accepts Leading Role with Ford Service
DEARBORN, Mich., Oct. 1, 2015 – Ford announced today its new advertising campaign for Ford service, “The Specialists at Ford” – featuring big-screen action hero, producer and business entrepreneur Dwayne Johnson.
“The Specialists at Ford” are an elite crew of Ford technicians led by Johnson. This dedicated team has all of the training, diagnostic tools and Motorcraft parts that make servicing your vehicle at your local Ford dealership the right decision.
In addition to Johnson’s on-screen presence and producing success, he is a longtime Ford fan, owning three Ford vehicles – his favorite being F-150. His genuine appreciation of the brand makes the alignment of Ford service and Dwayne Johnson a great partnership.
Television ads will begin running Monday, Oct. 12, followed by radio, digital and social spots. The multiyear deal will feature a continuous stream of new content being developed – with Dwayne Johnson and “The Specialists” keeping the campaign fresh and exciting.