WWE will be in attendance at the 10th annual VidCon convention this week in Anaheim, California. This is the first time the promotion has ever attended the YouTube-centric convention.
It has been revealed that Triple H and Stephanie McMahon will both be present. Joining them will be a number of WWE Superstars and talent including Charlotte Flair, Cathy Kelley, and Xavier Woods.
Triple H, Woods, Kelley, and Flair will participate in a panel entitled “From The Top Rope: A Look Inside the WWE Content Innovation Lab.”
The panel is scheduled for one hour. It takes place today at 1PM inside Ballroom A within the Anaheim Convention Center.
The official synopsis highlights how the WWE Content Innovation Lab can be thanked for helping WWE Superstars to grow their fan bases “faster than ever due to the unique content they’re creating.”
Additionally, they will “discuss how WWE is using the Content Innovation Lab to foster the next generation of Superstars and how it’s using content to expand into global markets.”
Stephanie McMahon will be participating in a Fireside Chat with Hollywood Reporter Digital Media Editor Natalie Jarvey. They will be discussing WWE’s growth and strategy for breaking into new markets while “while staying true to itself and its the existing fans that made the company so successful.”