Triple H And Stephanie McMahon Discuss WWE’s Storytelling Process

Triple H and Stephanie McMahon recently discussed the process behind how WWE plan their storylines.

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WrestleMania is often used as a creative reset by WWE. It allows the promotion a perfect opportunity to end feuds or begin new rivalries on the “Grandest Stage Of Them All.”

In an interview with Sports Business Journal, Triple H and Stephanie McMahon were asked about WWE’s scripting process. They were also asked about how far out they plan their storylines.

Stephanie explained that “We [WWE] try to have a basic plan a year out, but inevitably things happen and storylines change. Another beautiful thing about WWE is because we are live 52 weeks a year, we have no offseason, we have no reruns, and we essentially have a live focus group every single night at these Live Events telling us what’s working, what’s not working, and what they don’t care about so we can shift our plans as needed.”

Triple H would add to her comment. He stated that, although they may have plans in place, injuries can force them to change or pivot at a moment’s notice.

“You’re dealing with athletes, and you’re dealing with injuries, and the ability to shift and pivot on a moment’s notice to where you want to go,” he said. “The beautiful thing for us—I was told this early in my career—beauty comes out of chaos. Sometimes when you get into a situation where the worst possible thing can happen leading into a big event, somebody gets injured [for example], it leads you to come up with something even better.”

Of course, injuries aren’t the only thing that could see a storyline plan change.

Vince McMahon is well-known for changing his mind as stories progress—often making decisions on the day of an event. This was recently evidenced by Charlotte Flair’s SmackDown Women’s championship victory over Asuka a few weeks ago.