Monday, August 3, 2020

Update On AEW & NXT DVR Viewership

AEW has been seeing a higher rate of DVR viewership than NXT.

For the past 3 weeks, NXT has had a higher total viewership than AEW on Wednesday nights. AEW has continued to hold the lead in the 18-49 demo that advertisers value above all else, however.

DVR numbers for both shows are not as readily available as traditional ratings but some numbers have recently been reported. According to a report from the Wrestling Observer Newsletter, AEW has been averaging a 34% increase from DVR viewership over the last two months. NXT has been averaging a 31% increase in DVR viewership over the same time period. These numbers are for May and June as the most recent DVR numbers have not been reported yet.

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The report continued to say that AEW’s show on 6/24 did record bad ratings for the company. It brought in 633,000 total viewers and a 0.22 rating (285,000 viewers) in the key demo. This went up against an NXT that did 786,000 viewers and 0.19 in the key demo.

“We don’t have overall but if those numbers held up it would be 1.06 million for NXT and 893,000 for AEW, which would be the lowest AEW number I’ve seen for a +7 figure,” wrote Dave Meltzer about the ratings for the 6/24 show.

The “+7” mentioned above is often referred to as “Live Plus 7” and includes all viewers who watched the show within 1 week of it airing including those who watched live.

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