WWE appears to be shifting their mindset when it comes to promos. In recent weeks there has been a noticeable grounding of topic and theme as WWE Superstars took to the mic.
Becky Lynch, Charlotte Flair, and Ronda Rousey have been blazing this trail. Their interactions and promos have been more reality-based and, seemingly, less heavily scripted than in the past.
This has also been true for Dana Brooke’s recent impassioned words, crafting a promo that borrows from her real-life frustrations. Even the recent Randy Orton and AJ Styles back-and-forth on SmackDown Live rooted itself in history and real-life touchstones, such as AJ’s time in TNA with Dixie Carter.
According to Dave Meltzer of F4WOnline.com, WWE is in favor of this new promo style — one that harkens back to an era without such monitored enforced scripting.
He said that “the company [WWE] believes it’s been a huge success in the sense that people actually buy [Ronda] Rousey being an enemy of the state based on her saying wrestling is a scripted world.”
Obviously, Ronda Rousey is a huge pro wrestling fan and has just tapped into a different dynamic — one that has helped her to effectively turn heel and generate more interest in her feud with Becky Lynch and Charlotte Flair.
Whether WWE loosens the reigns all the more and allows its talent to speak from the heart remains to be seen, but these recent promos being grounded and influenced by Superstars genuine feelings has worked so far.