To follow up on what was reported in the New York Times article on Sunday night, World Wrestling Entertainment issued the following press release on Monday morning, officially announcing the return of Tough Enough on April 4th:
USA NETWORK PICKS UP TOUGH ENOUGH
LOS ANGELES, CA –January 3, 2011 – USA Network has given a ten episode order to “WWE TOUGH ENOUGH,” a non-scripted series in collaboration with World Wrestling Entertainment, Inc. and Shed Media US. “WWE TOUGH ENOUGH,” slated to debut April 4, 2011, will feature a group of twelve individuals looking for an once-in-a-lifetime shot to become the next WWE Superstar or Diva. The grand prize winner will be awarded a contract with WWE, joining its roster of talent.
“WWE TOUGH ENOUGH” will premiere at 11/10c the day after WrestleMania® XXVII and immediately following USA’s ratings juggernaut “WWE MONDAY NIGHT RAW®.” It will then move to its regularly scheduled slot, Mondays at 8/7c, starting on April 11th.
“We’re thrilled to tag team with the WWE in bringing TOUGH ENOUGH back to television,” said Chris McCumber, evp marketing, digital and brand strategy, USA Network and Jeff Wachtel, president original programming USA Network & co-head, original content, Universal Cable Productions. “By focusing on both the physical and the performance challenges of becoming a Superstar, the show will shine a new light on what it takes to truly make your mark in the WWE universe.”
“For years, the return of `TOUGH ENOUGH has been one of the most talked about and speculated topics amongst reality show fans and television industry insiders,” said Kevin Dunn, Executive Vice President, Television Production, WWE. “With the combined promotional muscle of USA Network and WWE, the right time slot and the reality show experience of Shed Media, WWE is looking forward to the successful return of one of television’s first reality show hits.”
The diverse group of men and women will live and train together in a house in Los Angeles. To see who has what it takes to be the next WWE Superstar or Diva, the contestants will battle it out each week in a series of unique challenges designed to test for such characteristics as showmanship, creativity, athleticism and desire, just to name a few. Each episode will feature a current WWE Superstar, who will introduce the contenders to a quality that they must possess to make it to the top of the sports entertainment world. Along the way, viewers will witness the trials and tribulations of what it takes to be one of the best in the world’s greatest sports entertainment organization.
Each episode will conclude with the elimination of one of the hopefuls who is left outside of the ring, while those that remain will move one step closer to their dream. In the final episode, the remaining contestants will battle it out for the grand prize.
Shed Media US, noted for its strong characters and memorable casting in the non-scripted arena, will produce WWE TOUGH ENOUGH. The company’s previous reality credits include “The Real Housewives of New York City,” “Who Do You Think You Are,” “World’s Strictest Parents.” Producing for Shed Media US are Alex Demyanenko and Eric Van Wagenen.
USA Network is the #1 network in all of basic cable and is seen in over 98.5 millionU.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired televisionseries and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.
USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.
World Wrestling Entertainment, Inc., a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly, PG content across all of its platforms including television programming, pay-per-view, digital media and publishing. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 500 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, Chicago, London, Shanghai, Singapore, Tokyo and Mexico City. Additional information on World Wrestling Entertainment, Inc. (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.