Cody Rhodes may be the WWE Champion and Roman Reigns may be the OTC, but neither star can compare to the social media presence of 'The Rizzler.' The alter ego of child social media personality Christian Joseph, The Rizzler has been a viral sensation in 2024, and as seen in the Google Trends chart below, is dominating WWE's two top Superstars.
The Rizzler's viral influence is being felt in the world of professional wrestling, as are the similarly popular Costco Guys. At this weekend's AEW Full Gear pay-per-view, The Rizzler will serve as the special guest timekeeper when A.J. Befumo takes on QT Marshall.
Who Is The Rizzler?
The Rizzler is a seven-year-old social media sensation who has exploded onto the scene in 2024. Currently, The Rizzler has amassed over 750,000 followers on Instagram and has surpassed 1.3 million followers on TikTok.
The popularity of The Rizzler, the Costco Guys, and others goes to show how celebrity culture has changed, and how one doesn't need to be on TV each week like Rhodes and Reigns to become a globally-recognizable name. WWE is well aware of this, as Logan Paul was a huge name with his online videos before he stepped foot in the ring.
Whether The Rizzler has a greater role to play at AEW Full Gear beyond his timekeeping duties, that remains to be seen. But no matter what happens at this weekend's pay-per-view, expect The Rizzler's involvement to generate a ton of buzz on social media.
