Shiloh Hill appears to be selling his own t-shirts on the dark web, and he’s asking WWE for mercy about it. The NXT star posted a video on Instagram showing the apparent shirt sale and captioned it “plz dont fire me.”
It’s unclear whether the shirts are real merchandise or another installment of a running joke. Hill has history here. In 2025, he went viral on TikTok with a series called Shoeman, in which he claimed to order blood-stained shoes from the dark web and test them. Viewers debated whether it was a WWE storyline or an alternate reality game.
The line between character and real life got blurry. Hill told Busted Open After Dark that Orlando police contacted WWE after receiving numerous calls about the series. He also said his real address was leaked in the process, which forced him to move.
WWE has leaned into the persona. His official WWE bio says his proclivity to search the dark web “brings him new ideas.”
Hill won WWE LFG Season 2 as part of The Undertaker’s team in October 2025, then debuted on NXT television against Lexis King in December. It’s not clear whether WWE is in on the shirt joke.
