Tony Khan has revealed that the iconic briefcase moment from AEW All In Texas was Jon Moxley's brainchild, offering rare insight into the creative collaboration between the promoter and one of wrestling's most compelling performers.
Speaking on the 100th episode of Unlikely with Adrian Hernandez, Khan praised Moxley's contributions to the Death Riders storyline that defined AEW's 2025.
It was a brilliant and that was John's idea. It was brilliant. I talked to John a lot and I love John so much and he's one of the most brilliant people and I'm very grateful that he came into our lives," Khan said of the briefcase presentation that saw Hangman Page retrieve the AEW Championship.
Khan detailed an extensive three-hour creative session with Moxley before All In London 2024 that helped shape the year-long Death Riders arc.
I remember talking to John for like 3 hours before All In London and just some brilliant things and to think how far he was able to take it and his resolution. I'm so proud of what AW accomplished in 2025 and John Moxley is a huge huge part of it," Khan explained.
The AEW president also addressed how the storyline's conclusion recontextualized Moxley's entire 2025 run, particularly the fan perception shift.
I think that John Moxley made it clear from the beginning he was going to try to lift AEW and he succeeded. People maybe didn't see what he was trying with his intentions, but everything he said he would do, he accomplished. And then at the end of the year, it meant so much to me and so many people around the locker room to see the fans embrace Mox again like that.
Moxley recently won the Continental Championship and continues to be a centerpiece of AEW programming. The Death Riders storyline earned Best Rivalry honors at Sports Illustrated, cementing its place in AEW history.
