AEW President Tony Khan recently shared insights into the wrestling promotion’s growth, the changing dynamics of live entertainment, and how streaming is shaping AEW’s future. Speaking on Q101’s Brian & Kenzie, Khan reflected on AEW’s ability to adapt to industry shifts and expand its reach in key markets.
Adapting to Post-Pandemic Live Events
Khan discussed the significant changes in the live event industry brought about by the pandemic. During lockdowns, AEW hosted its shows exclusively in Jacksonville for over a year, a move that provided stability during a turbulent time. “Since we came out of that and started touring again, these last three years have been absolutely great being back on the road,” Khan said.
He highlighted AEW’s expansion into unexpected markets, including setting a new pro wrestling attendance record at Wembley Stadium for All In. The company’s ability to explore new territories has been a major driver of its growth.
Key Markets and Trends in Attendance
Major U.S. cities have been strongholds for AEW, particularly those with established professional sports teams or large colleges. Khan noted the importance of continuing to assess where AEW performs best. “In the major markets, we’ve had good success,” he said, emphasizing the company’s strategy of revisiting top-performing cities at the right frequency.
Chicago, in particular, stands out as one of AEW’s most successful markets. “Chicago has been first and foremost for us,” Khan said, calling it a cornerstone for AEW’s live event strategy.
Potential for Residency Shows
Residency-style events could play a larger role in AEW’s future, according to Khan. He praised the success of a recent residency in Arlington, crediting both the fans and AEW’s team for its impact. “I think it’s a great model and could be something to go back to,” he said.
The Evolving Media Landscape
Khan also addressed how AEW is navigating the changing television and streaming environment. While hardcore fans often follow ratings closely, Khan acknowledged that the average viewer is less concerned with these metrics. “I’m not sure the average fan actually pays attention to [TV ratings],” he said, noting that the focus for most is on enjoying the weekly programming.
Despite the challenges of a shrinking cable audience, Khan pointed to AEW’s sustained success on television. “As the cable universe has changed and the streaming audience has grown, wrestling has still delivered at a very high level week in, week out,” he said. He highlighted recent viewership gains for Dynamite and Collision as a testament to AEW’s consistency.
The transition to streaming is also a key part of AEW’s strategy. Starting in January 2024, AEW will debut live on Max, Warner Bros. Discovery’s streaming platform. Khan expressed optimism about reaching a broader audience. “We’ll be available in almost twice as many homes,” he said, emphasizing the potential to attract new fans who primarily stream content.
Conclusion
Khan’s reflections offer a glimpse into AEW’s ability to adapt to an evolving industry. From overcoming the challenges of the pandemic to leveraging streaming as a growth tool, AEW continues to expand its reach while solidifying its place in major markets.
