Crown Jewel 2024 was truly a history-making night for WWE, and not just for the Crown Jewel Title victories of Liv Morgan and Cody Rhodes. In a press release shared this week, WWE shared that the show saw a 28% increase in viewership from the Crown Jewel 2023 event, which was headlined by Roman Reigns Vs. LA Knight.
This year\’s event was also the most viewed WWE event ever from the Kingdom of Saudi Arabia. The sixth annual Crown Jewel was also a sell-out inside the Mohammed Abdo Arena in Riyadh.
WWE began its lucrative partnership with Saudi Arabia in 2018 with that year\’s Greatest Royal Rumble event. At first, the partnership saw backlash from fans due to Saudi Arabia\’s restrictive laws against women and LGBTQ+ people. Despite this, WWE has made strides in this deal, including now hosting women\’s matches in the country. Crown Jewel 2024 saw a total of ten female wrestlers compete, as well as appearances by Tiffany Stratton and Raquel Rodriguez in non-in-ring roles.
WWE is expected to return to the Kingdom of Saudi Arabia in 2025 with two more high-profile events featuring the very top names in the promotion. In the meantime, WWE will again travel outside North America next March for a series of TV and live events in Europe. Stay tuned to SEScoops for the latest from WWE\’s Saudi Arabia deal as the promotion remains committed to its highly lucrative relationship with the Middle Eastern Kingdom.
