The Undertaker had words with Brock Lesnar following the main event of last month’s UFC 121 pay-per-view event, with their brief exchange caught on camera and designed to get people talking in case a potential WWE match took place. WWE officials want Lesnar to appear in a featured role at WrestleMania XXVII, but the scenario appears highly unlikely due to UFC President Dana White insisting that Lesnar is prohibited from wrestling. Nevertheless, the idea was more than a fantasy proposition to those in WWE.
Vince McMahon was heavily invested in the idea in mid-October as he knew ahead of time that there would be a confrontation between the former wrestling rivals, though the number of people who were previously aware was small. Nobody on creative knew there would be a confrontation until after the pay-per-view, and within a few days, sans a possible referee assignment, it was believed to be a dead idea once White publicly said that Lesnar is prohibited from wrestling.
McMahon feels it will be difficult for WWE to score a grand pay-per-view buy figure for WrestleMania XXVII and therefore concocted at least three different major out-of-the-box ideas, one of which involved Lesnar. The other two ideas, while known to some in WWE, have not been reported yet.
At this point, company officials are actively pursuing individuals not involved with the professional wrestling industry and doing an outsider angle to headline the show.
source: Wrestling Observer Newsletter