With the increasing popularity of 3D feature films and 3D televisions becoming more accessible to consumers, WWE has been working on producing its own 3D content. According to a reliable source, WWE is negotiating with Fathom Events to air this year’s WrestleMania 27 pay-per-view in 3D in movie theaters across the United States.
While the idea of WrestleMania 3D sounds pretty amazing, fans should not get their hopes up just yet – as the two parties have still not yet come to terms on [what else] money.
According to a new report from the Chicago Independent Press, WWE wants 47 percent of PPV revenue for 3D buys, which is standard for WWE PPVs, but Fathom reportedly wants a larger cut. WWE also wants 60-70 percent of revenue from theaters but Fathom isn’t willing to give that much away.
The negotiations have reportedly stalled and with WrestleMania coming up in just 3 months, the window opportunity for both sides to reach an agreement is closing.