With just a month to go until WrestleMania 41 at Allegiant Stadium in Las Vegas, WWE’s biggest event of the year is already generating significant buzz. Mark Shapiro, President and C.O.O. of TKO Group Holdings, spoke about the upcoming spectacle during an appearance at the Morgan Stanley Technology, Media & Telecom Conference.
Shapiro discussed John Cena’s recent heel turn at Elimination Chamber and praised WWE’s Chief Content Officer Paul “Triple H” Levesque and his creative team. He emphasized the growing mainstream impact of WWE, citing the viral moment involving The Rock, Cena, and Cody Rhodes.
“I’ll tell you this though, when you’re front page on the ESPN app, you’re above the fold, and that video of The Rock and Cena and Cody, you’re now making more of a cultural impact than you have historically,” Shapiro stated.
“Especially when it’s a competitor that carries the events, so I was excited to see that… Paul and his creative team are second to none.”
He went on to tease major surprises at WrestleMania 41 but remained tight-lipped about specific details.
“You’ll be amazed at the surprises that are about to come your way in Las Vegas,” he said. “I can’t give away any plotlines. I wouldn’t make it off this stage. Somebody from Paul’s team would be here to knock me out.”
Shapiro also highlighted the significance of WrestleMania as a major business opportunity.
“Vegas is gonna be incredible. The whole weekend is just gonna be a spectacle.
In the same way or the same vein the Sphere was a spectacle for the UFC and 306, it’s gonna be a great story for us and always a great time to be negotiating new deals.”
Current WrestleMania 41 Match Card
THE OFFICIAL GRAPHIC FOR JOHN CENA VS. CODY RHODES AT WRESTLEMANIA.
— TribaI Wrestling (@TribalMegastar) March 4, 2025
JOHN CENA IS WINNING HIS 17TH TITLE ?#WWERaw pic.twitter.com/22ESYdaCDa
- Undisputed WWE Championship: Cody Rhodes (c) vs. John Cena
- WWE Women’s Championship: Tiffany Stratton (c) vs. Charlotte Flair
- WWE World Heavyweight Championship: GUNTHER (c) vs. Jey Uso
- WWE Women’s World Championship: IYO SKY (c) vs. Bianca Belair
With the event set to take place in Las Vegas, WWE continues to build anticipation for what could be one of its most memorable WrestleMania weekends yet.
