WWE Hints At New Developmental Programming With Latest Trademark Filing

WWE is seemingly working on a new show that focuses on the development of talent judging by a trademark filing recently made. 

WWE has filed a trademark for the term ‘WWE Independent Development’ as well as ‘WWE ID.’ The filing states that the term would be used for the following:

“ORGANIZING AND CONDUCTING A PROGRAM TO ENHANCE, EDUCATE AND DEVELOP ATHLETES; EDUCATIONAL SERVICES, NAMELY, ORGANIZING AND CONDUCTING TRAINING IN THE FIELD OF COLLABORATIVE PARTNERSHIPS WITH ATHLETES FOR BRAND BUILDING, TRAINING, DEVELOPMENT, EDUCATION, COMMUNICATIONS, PROMOTION, AND COMMUNITY RELATIONS SERVICES; ENTERTAINMENT SERVICES, NAMELY, ORGANIZING AND CONDUCTING SPORTS EVENTS RENDERED LIVE AND RECORDED FOR THE PURPOSE OF DISTRIBUTION; ORGANIZING AND ARRANGING OF EXHIBITIONS AND CULTURAL, ENTERTAINMENT AND SPORTING EVENTS FOR SPORTS AND ENTERTAINMENT PURPOSES; ENTERTAINMENT SERVICES, NAMELY, PROVISION OF INFORMATION AND NEWS ABOUT SPORTS, ENTERTAINMENT RENDERED LIVE AND THROUGH BROADCAST MEDIA INCLUDING TELEVISION AND RADIO, AND VIA THE INTERNET OR COMMERCIAL ONLINE SERVICE; PROVIDING INFORMATION IN THE FIELDS OF SPORTS, ENTERTAINMENT AND POP CULTURE VIA AN ONLINE COMMUNITY PORTAL; PROVIDING A WEBSITE IN THE FIELD OF SPORTS, ENTERTAINMENT AND POP CULTURE; PROVIDING WRESTLING SERVICES; PROVIDING WRESTLING NEWS AND INFORMATION VIA THE INTERNET”

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WWE’s Developmental Programming

NXT serves as the promotion’s main developmental program and this has been the case since 2012. In February 2022, WWE NXT Level Up was launched, replacing 205 Live in the process. The show serves as a first step for young talent to learn about working on a broadcast show, before they make the move to WWE NXT. 

In April 2024, WWE: Next Gen was released by the promotion and Roku. the 8-part documentary series chronicles the lives of athletes vying to get a contract and become superstars and is narrated by John Cena. Some WWE: Next Gen talent have already begun appearing at WWE NXT live events. 

Related: WWE Next Gen Star Julian Baldi Signs with Promotion, Has Been On A “Crazy Ride”

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