— The latest issue of Continental magazine has a feature article on WWE being run by a few women, particularly Donna Goldsmith, chief operating officer; Michelle Wilson, executive vice president of marketing; and Stephanie McMahon, executive vice president of creative development and operation. According to the article, they are “the day-to-day drivers behind this $500 million-plus marketing engine” that is World Wrestling Entertainment.
It’s also worth nothing that WWE wants everyone to know that what they do is not “wrestling,” but rather, “entertainment” â€” according to the article. Secondly, talent are to be referred to as “Superstars” and “Divas,” not wrestlers.
To read the article in its entirety, click here.